Andrea Radrizzani has pulled off a huge surprise today by beating Sky Sports to the rights of Spanish football for at least the next three years. Eleven Sports, a company owned by Radrizzani today beat the offer of Sky Sports who have lost the rights for the first time in over twenty years.
Despite this being separate from Leeds United in the fact that it’s another company who have won the rights it very much effects us. Radrizzani winning the soul rights to broadcast one of the biggest leagues on the planet in the UK will bring a huge opportunity for money. He already has the rights to broadcast the league in other countries such as Belgium and Poland as well as some contract rights in Asia. Radrizzani’s bold move to really compete with Sky Sports is yet another indication that Sky are having issues with their ability to control football through their bullying power, BT Sport having decided to really compete with them in the last few years. Sky Sports have now lost all rights to Spanish football as well as UEFA Champions League football, a huge market gone.
Radrizzani, the soul owner of Eleven Sports, his Italian based company now has to go about facilitating the network. Many believe that a bolt-on channel added to BT Sport may be the case, further increasing the chances of people leaving the Sky Sports package because variety is now in favour of BT Sport. Radrizzani certainly shocked everyone with the move, it’s fair to say that not many even considered the fact that he could compete with Sky and he now sets about trying to provide the best broadcast for the next years. If he can pull off some moves like this as a football club owner it would go down very well, maybe this is the start of a huge summer for the Italian owner on more than one front, let’s hope so anyway.